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Brochure Designing - Article

Bi-fold Brochures

Bi-fold brochures are found among us every day: they are one of the most common brochure types.These brochures are economical to print since they are usually a double LTR print folded in half.
This folding forms 4 panels: a front-cover, a back-cover, and two internal panels. However, there are other configurations: 8-page, 12-page, 16-page and so on.
The front panel works as the front-page, and its main purpose is to introduce the piece and to cause the necessary intrigue or impact to make the viewer want to open it and read the contents.
The inside panels are usually reserved for content, while the back-cover is used for contact information; of course this can change.
They are more formal than tri-fold brochures, and are intended for product presentations, catalogues, institutional introductions, etc.
Bi-fold brochures can also work as folders in which you can place inserts depending on the prospective interests: this is ideal for trade shows, for example.
Large bi-fold brochures have a long lifetime, and are usually read in more detail than small tri-folds.

Tri-fold Brochures

Tri-fold brochures are one of the most common brochures. They are thin and convenient to carry and tempt viewers to open it as they cause intrigue.
These brochures are economical to print since they are basically standard-sized prints (usually LTR or LGL) on light stocks that are folded in three. They have 6 panels to place information on, which is an advantage over other types of brochures.
However, this is not always true: the tri-fold morphology adapts to larger brochures. In these cases, they usually have triple or double-LTR pages, and the stock used is of higher quality.
Viewers are tempted to open these kind of brochures, as they cause intrigue. So, they are suitable for designs of good impact.
They are intended to be handed over to people: ideal to put in folders, or as a more elegant alternative to the flyer in trade shows.

Gate-fold Brochures

Gate-fold brochures are not very common; this is why they produce great impact when they are appropriately used.
These brochures are usually large and costly, so they are intended for high-impacting marketing.
The standard gate-fold brochure is a quad-LTR page folded in four as it’s shown on the left, which results in 8 panels: 1 front panel, 1 back panel, and 6 internal panels; however, this configuration can be changed. The most interesting feature of this type of brochure is that they arrange very wide graphs.
These brochures are usually printed in high-quality paper to ensure a long lifetime and that it will reach the hands of the target audience. Viewers tend to keep them for more time than other brochures, which increases the public awareness of the brand and allows the possibility of being handed over to other people in case the first person is not interested in the contents.
They are excellent for the presentation of institutions, companies and high-end products and services.

Z-fold Brochures

This is the alternative to tri-fold brochures. They are very similar in terms of cost and in the impact they have.
Z-fold brochures are used when the flow of the reading adapts better to this structure. They can adapt to small or large paper sizes.
As tri-fold brochures, viewers are most likely to open this kind of brochure, as they cause intrigue when closed.

Folders

Your business material will look much better and reliable if it is organized, and folders are excellent tools of organization. The most usual folders are bi-folds, and they usually have one, two or more flaps to hold the pieces inside them. When these pieces are sheets of printed paper, they are called inserts.
Folders are great for practically any promotional use, but they also work as a protection for the pieces inside them. They keep your promotional material organized in the same place. Folders can be configured (by adding or removing inserts) to different clients according to their interests.

Inserts

Graphic designers call inserts to the sheets that are placed inside a presentation folder. Inserts allow the folders to be configured for each particular client, giving emphasis in a certain topic, service or product. Inserts are usually used as sales sheets, spec sheets, or just as informative or promotional pieces. Inserts are the best companions to folders.

Flyers

Flyers are basically pamphlets or circulars created to achieve mass distribution.
They are usually small in size -smaller than a LTR page- and they are usually printed in few colors, to keep costs down.
Flyers are ideal for promotions or campaigns were the target audience is vast.

Catalogs

Imagine your storefront being held in the hands of your clients, that is a catalog. They are excellent for both prospective and recurring buyers: prospective buyers will be delighted to see your products or services in detail, while recurring clients will use your catalog to check all that you offer.
Catalogs come in various sizes and formats, but they usually have a minimum of 8 pages. The maximum depends on the way you want your catalog to be.
They are generally expensive to print because of the amount of pages they have. However, they are such a good sale-oriented tool that the use of these catalogues ends up being a worthy investment.
Many companies made it possible to base their sales only on catalogs: they are efficient marketing elements.

Pamphlets

A pamphlet is a small book consisting of a few sheets of printed paper -usually one or more pages that are stitched together with an unbound paper cover- which informs of a subject of current interest.
Pamphlets are small in size, not bigger than a LTR page in most cases. Their aim is to achieve mass distribution. This term is usually interchangeable with "flyer" or "leaflet".
Their meaning is also associated with political propaganda,or big announcements

Leaflets

The term leaflet can be used as a synonym of "pamphlet", "flyer" or "circular". Leaflets are usually one-page pieces, but this is not mandatory.
Leaflets are usually small in size, not bigger than a LTR page in most cases, and are intended for mass distribution.
Prints are usually done on low quality papers as the intended and expected life of these

Booklets

Booklets are small books, usually having a paper cover.
This term can also be used as a synonym for "flyer" or "leaflet" in most cases. However, the term "booklet" usually implies more than one page. In the past decades, booklets became widely known as the companion to CD or DVD media, the famous CD booklets and DVD booklets. As you know, there are various sizes and possible structures and folds. As pieces to be included inside CD or DVD cases, these booklets are usually printed on high quality stock, and their morphology allows eye-catching, impressive designs.

Brochure

From Wikipedia, the free encyclopedia

A brochure or pamphlet is a paper advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. In hotels and other places that tourists frequent, brochure racks or stands may suggest visits to amusement parks and other points of interest.
Two of the most common brochure styles are single sheet and booklet forms. A common single sheet brochure is double-sided (printed on both sides) and folded into thirds. The layout of the brochure will dictate whether an accordion or "Z-fold" method, the "C-fold" method, or another folding arrangement is appropriate. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book.
Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer, but offset printing turns out higher quantities for less cost.
Compared with a flyer or handbill, a brochure usually uses higher-quality paper, more color, and is folded.

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